ORVIAN
Universal Commerce
We envision how a brand will sell in the future, and today we build the systems and experiences that bring that vision to life: a unified sales architecture that supports the sales process from the customer’s search all the way through to the fulfilled order.
10+
anni di cross-border commerce
AGENTIC
commerce ready
200
mercati operativi
We help brands grow and scale through streamlined operations, optimized sales performance, and international expansion strategies, thanks to an integrated approach that aligns technology, processes, and go-to-market strategies.
The buyer journey has fractured at 3 key points
Nowadays, the decision to make a purchase increasingly begins off-site, where users seek information using AI tools; continues in the online shop, where the lack of intelligent support reduces conversion rates; and concludes at the checkout, where speed, integrations and automation are now crucial to completing the purchase.
DISCOVERY
Decisions happen elsewhere
Consumers are increasingly using ChatGPT, Perplexity and AI Overviews to compare brands before making a purchase. If you don’t appear in those results, the decision has already been made elsewhere.
DECISION
The conversion rate is falling
Visitors arrive at your store with more doubts and less time. Without a layer of generative assisted selling, friction increases and conversion rates fall.
TRANSACTION
AI agents won’t wait for you
When an AI agent attempts to make a purchase on behalf of a customer, the checkout must respond within milliseconds. If VAT, duties, local payments or EPR are not processed in real time, the order goes to a competitor.
Where we operate across the commerce funnel
From positioning your brand across AI discovery channels to managing post-purchase operations, we provide an end-to-end, integrated service designed to scale globally.
Generative discovery
Establish your brand's presence across AI-powered discovery platforms, where customers search, compare, and evaluate products.
Assisted Sales
Embed a generative AI assistant into your storefront to engage customers, reduce friction, and accelerate purchase decisions.
Marketplace acceleration
Build and scale your marketplace business with end-to-end management of catalogs, operations, and performance.
MOR Cross-Border Agency Model
Simplify global expansion with Merchant of Record services across 200+ countries, including local payments, tax and VAT compliance, customs, EPR, and agency purchasing support.
Our services
Strategic design and development of modular, composable, and headless e-commerce platforms for B2C and B2B stores, built to maximize conversion rates, customer loyalty, and customer lifetime value on an international scale.
We handle tax and legal compliance, payment processing, and regulatory compliance for your e-commerce business in over 150 countries, enabling you to expand internationally without having to build dedicated in-house infrastructure.
End-to-end management of Amazon and other marketplaces, with Alligator® monitoring prices, competitors, and trends in real time, and integrated support for administration, logistics, management, and marketing to maximize brand visibility.
We guide our clients from brand discovery through conversion—and beyond—with strategies that balance performance and new customer acquisition, driving qualified traffic to the store and measuring every result based on ROI, ROAS, and CPA.
Our multilingual customer care team supports customers across all channels, with a top-tier contact center ready to handle escalations to advanced support, integrated with CRM and automation to foster long-lasting relationships.
A single platform to manage sales operations: order management, multi-inventory and multi-location management, product information management, and integration with ERP and financial systems, with real-time business intelligence across every channel.
A single data infrastructure that brings together pricing, competitors, sales performance and customer behaviour across every channel, enabling decisions that are always up to date and verifiable in real time.
We integrate every system involved in the sales process – ERP, CRM, warehouses, payments and marketplaces – into a single secure and scalable infrastructure, ready to grow alongside your business.
Technology partners
Position your brand in the age of AI
In the age of agent-driven commerce, visibility depends on AI’s ability to read, interpret and recommend your content. If large language models (LLMs) don’t read your catalogue, your products become invisible. We enable your catalogue to appear in the most widely used AI tools (ChatGPT, Gemini, Perplexity, Claude, Copilot).
Our products
At Orvian, we don’t just orchestrate the relationship between brands and customers, organizations and citizens — we build the digital products that power those connections.
Each solution is born from real business challenges and refined through our design and technology expertise. From commerce orchestration to loyalty and in store engagement, our products are crafted to create seamless, scalable, and human-centered experiences across every touchpoint.
Alligator
Emma
LoL
Xuniplay
